Assisted Living Locators Simplifies Senior Care Placement for Families


(Montclair) – May 1, 2023-- Finding the right senior care community for a loved one is an important decision. Unfortunately, industry statistics show that less than 50% of older adults and their families use a placement agent to help navigate this process.

Assisted Living Locators of Essex County and Northwest New Jersey, a local no-cost senior placement and referral service, is raising awareness about the complexities of the senior care industry and helping families find the perfect home for their loved ones. Owners/Senior Care Advisor Rich Lanning helps find quality, top-rated in-home care, independent retirement options, assisted living communities and memory care.

Lanning emphasizes the importance of working with a placement agent. "You wouldn't buy a house without a real estate agent," Rich noted. "Why would you entrust your loved one to a 'home' that hasn't been fully vetted? We have the knowledge to guide families through this important decision-making process."

Families must deal with understanding costs, community performance, services offered, and care levels that their loved one might require now, and, in the future, said Lanning. “Understanding the world of senior care can be a daunting task for families,” Rich explained. “I simplify this process by providing personalized attention and expertise to each family.”

Lanning gives three reasons why placement agents like Assisted Living Locators can help find the right senior care community:

Expertise: I have experience and training in the senior care industry. I take the time to understand each family's unique needs and use that information to guide them to the best options for their loved ones.

Cost Savings: Working with a placement agent can actually save families money in the long run. I know about monthly specials and incentives and work with senior care communities closely to know all the fine details.

Peace of Mind: Families can feel confident in their decision when working with Assisted Living Locators. I take the time to fully vet each community that I recommend, ensuring they meet the highest quality of care. I can also connect you with all the trusted partners you need to put your puzzle together.

“Finding the best community requires careful consideration,” said Lanning “With guidance, families can trust that their loved ones will receive the best possible care.”

For more information on Assisted Living Locators senior placement and referral service, call 973 413 1158 or visit


press release via: Rich Lanning, Owner 

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